Tuesday, April 21, 2009

Taking Away The Baseball - The Ugly Side Of High Ticket Prices And Exclusionary Stadium Design

Souvenirs can take on many meanings when referring to "a small and relatively inexpensive article given, kept, or purchased as a reminder of a place visited," even when the place visited is a Major League Baseball stadium. For some, it can be a ticket stub, for others, a foam finger from the team store. But for many people it is about 5 ounces and 9 inches of cushioned cork, covered by stitched rawhide leather, and topped with the signature of Allan H. "Bud" Selig. An official Major League Baseball - $12.99 in price, but worth a lifetime of memories.

All the discussion lately is about baseballs flying out of the park and into the stands at Yankee Stadium. Too bad for the average fan, these balls are flying into seats that cost hundreds of dollars. When home runs sailed into the seats at the old Yankee Stadium, the fans sitting in those seats paid as little as $12, and only as much as $70 for that once in a lifetime opportunity. If one's dream was to catch a home run at a baseball game, that dream was within affordable grasp. Today, the balls are rocketing out of the new Yankee Stadium in right-center field, but most of them are flying into seats with a game day face value of $150.

Home runs in the "2nd deck" (the 200's section) in left or right field at the new Yankee Stadium have a game day face value of $60. The only "cheap" seats within realistic home run territory are the $12 seats in the far right field section of the bleachers.

Going to a baseball game with the expectation of catching a home run has always been a recipe for shattered dreams. At most ballparks (not in New York City), however, there is an affordable choice of seats that will provide the opportunity to walk away with a foul ball or at the very least, a ball from batting practice. Unfortunately, the pricing and design of the new Yankee Stadium prevent those chances. Even the mainstream media has caught on - the prices for the best seats at Yankee Stadium are absurd. The closer you get to home plate, the more expensive the seats become. The new hot bed for foul balls is in the vicinity of section 215. Those seats cost $95 on game day, as compared to the $70 that the old hotbed in the Tier Box MVP seats used to cost at the old Yankee Stadium.

At the old Yankee Stadium, the close proximity of the Upper Deck allowed for the chance of a ball making it up to the "cheap" $25 seats in the Tier Reserved. Upon evaluating the new Yankee Stadium, we have come to the conclusion that a foul ball will never even reach the upper deck - not even the Terrace Level. In the few games that we have been to (including exhibitions), a ball nary sniffed the vicinity of the upper deck. The balls are now sailing into the seats on the main level. Once again, money talks.

An unpublicized, but popular method of catching a foul ball at the old Yankee Stadium was to circle the walkways on the field level. Security guards didn't let people stand around and block the narrow walkways, but as long as there was movement, there was nothing they could do to prevent it. This hypothetical person, pining for a foul ball used to have a chance. That is no longer the case. You'll never catch us complaining about the wide, open air concourses that provide optimal views of the field, but those concourses are completely under the structure of the stadium. They leave no chance for a foul ball to ever enter the public walking areas.

The last resort for the souvenir aficionado was always batting practice. Those arriving early enough to see batting practice from the field level raised their chances of going home with a Major League baseball exponentially. As long as you were a ticketed fan in the old Yankee Stadium, you could go anywhere before the game started outside of the areas closest to the dugouts.

As kids, we took advantage of this policy. We went to games on a regular basis and sometimes would leave with multiple balls from batting practice. There were days in the late 90's and early 00's when we used to give Major League baseballs away to little kids because so many had flown our way. It was a fun exercise in tracking major league fly balls and building camaraderie with fellow Yankee fans.

The new Yankee Stadium has taken away the easiest way for the average fan to go home with a lifetime memory, bundled in a 9 oz. package. Without tickets for seats that cost a minimum of $95, fans are not allowed anywhere near the actual field of play. Lets forget baseballs for a moment - there isn't even a way for a young baseball fan to have any memorable contact with the players that they idolize. In 1998, we attended the World Series and had our ticket stubs signed by the already-iconic Derek Jeter. Meeting our idol before a World Series game is a memory that will never fade. It has now become an opportunity that will only be afforded to spoiled, rich children.

Even through our early adult years, catching a baseball at a Major League Baseball game has stuck out as the aspect of attending that particular sport in person that set it apart from other sports. Nobody has ever gone to a football game with the idea of going home with a game-used pigskin. One would have to be crazy to go to a basketball game possessing thoughts of leaving the arena with a LeBron James game-used basketball. After a tragedy in a hockey arena some years ago, even the NHL has significantly lowered the odds of ever walking away from attending that live sport with a game-used souvenir. There is now a net around the seats closest to play.

With baseball, the possibility exists for a Miguel Cairo foul ball to land right in your seat, while you scramble into the walkway, spastically misjudging the trajectory of the ball. Or the Jim Leyritz ball off the plate that strangely bounces into the box seats and into your outstretched hand.

The Major League Baseball itself only carries a value of $12.99, and costs even less when using the discount at Modell's Sporting Goods that the Yankees and Modell's team up to offer annually. At the new Yankee Stadium, the opportunity of walking away with a ball of the game-used variety only exists for the privileged few, and many of the seats capable of producing these lifelong memories are left unsold. Probably not what George Steinbrenner had in mind when he announced during the groundbreaking ceremony that this stadium would be "for the fans."

Comments (22)

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Ross is a Joke..'s avatar

Ross is a Joke.. · 835 weeks ago

I must say good article. Used numbers to support his opinions, and ended on a play towards emotions.
1 reply · active 835 weeks ago
I appreciate the kind words.
sonnymooks's avatar

sonnymooks · 835 weeks ago

It has now become an opportunity that will only be afforded to spoiled, rich children.

Kind of bitter, jealous, and envious now isn't that?

I hope I never become that small to feel like that towards anyone.
I agree with the sentiment, though we should never say "never". On Opening Day a ball made it to the first row of Section 315 (Terrace) and it bounced off the guy's arm and chest - and dropped into the aformentioned Section 215).
One of my favorite things to do is head down to the right field foul line before the game to try to snag batting practice balls and autographs. Are you saying that nobody without a ticket for the field level seats can reach that wall before the game anymore?
i was at Friday's game and the security guard let us down by the right field foul pole.
When I originally got my seats in section 312 -- terrace level, midway between 1B and the RF foul pole -- I thought I'd be sitting in a foul ball shooting range. Now I don't think I'll come remotely close to one. The equivalent tier box seats in the Old Stadium were a magnet for foul balls. I've seen a couple go into the 300 level, but much closer to home plate, and only the first row or two. Oh, well. I'm still pretty happy with my seats, but I guess my run of catching foul balls is over.
WRONG!!!! all field level seats are 75 dollars from the 6th row on. I know I have season seats in 133 row 7
1 reply · active 835 weeks ago
Which part of the post specifically is wrong?
Not all field level seats from the 6th row & back are $75. This is true for sections129-136 and for sections 103-111. All seats in sections 112-128 are $100 or greater, and this is straight from the Yankees Ticket Information and Fan Guides sent to account holders.
I saw two balls make it to the Grandstand seats at Sunday's game.
3 replies · active 835 weeks ago
Grandstand or Terrace? Granstand is the second half of the upper deck.

Let me know!
Yes, I know what section Grandstand is... that's where I sit ;) I only noticed because I was led to believe it was nearly impossible for a ball to make it up there.
Which section of the Grandstand? Which side of the field? I am shocked - From watching the flight of foul balls, it appeared that there was no way that one could get up there.
It was down the first base line. Not sure what section, obviously not too far down though. Another ball made a very loud bang as it bounced of the facing of the Grandstand, maybe a few inches from clearing the glass partition and going into the first row.
So that ball bounced down into the Terrace seats in the 300's? I am still trying to fathom how a ball can reach the 400's section! Fascinating!
I've been to 3 games so far, and I've only noticed two balls make it up there. So it doesn't seem like it's going too often.
While everyone keeps saying the upper level seats are further away from the field - I don't think they are that much further away. Remember they moved home plate 20 feet closer to the backstop then they were before. On Sunday, there were 4 balls hit into the Terrace level right behind home plate - one made it to the 7th row. We saw maybe 2-3 more hit into the Terrace level down the field further. Maybe not as many as before - but they will be hit there.
It makes me happy to see tons of empty seats. I hope the Yankees lose their shirt. They can choke on all of those overpriced seats.

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