Monday, May 11, 2009

Continuing Our Cause To Fix The New Yankee Stadium

A few days ago, we asked our fellow fans to help us come up with a solution to the problems that have plagued the new Yankee Stadium. We have yet to come up with the answer to any of the problems, but Bill Madden of the NY Daily News, and Will Leitch of NY Magazine have since written articles that really capture the essence of our cause.

Framed as a pleading letter to the ailing George Steinbrenner, Madden went down a laundry list similar to the one we compiled a few days ago. One paragraph in particular stood out in his impressive piece:
Remember when you were a kid, Boss, and your dad, Henry, brought you to your first Cleveland Indians game in old Municipal Stadium? What do you remember most about that day? Standing along the rail next to the dugout during batting practice, watching the players close-up and maybe getting an autograph or two on your scorecard? Can't do it in your ballpark, Boss, the ballpark you built and Trost overpriced. That's because you need a ticket for those “legend suite” $2,500 seats - now slashed to $1,250 - that rim the stadium from foul pole to foul pole. They're the ones so easy to spot on TV, Boss, because they're mostly empty and separated from the $300-$400 “field level” seats (also mostly empty) by what they call the “moat.” (The running joke among Yankee employees is that Trost plans to fill the moat with water and live alligators to further insulate his rich friends from the unwashed masses.)
Seeing a baseball game the way it was supposed to be seen - from the areas closest to the field, has become impossible for the common man. Will Leitch touched on a similar point in his article for NY Magazine, about his first experience sitting in those quarantined Legends Seats:
While the team has a right to be proud of its illustrious history, it is still, in the end, selling tickets to baseball games—with all the beer-sticky aisles, cheesy get-hyped music, and local-business scoreboard promotions that entails. And there’s nothing wrong with those things. (Well, in moderation.) They’re part of the charm of seeing a game, even for rich people who can afford good seats. The Yankees seem convinced they have to offer a new class of entertainment transcendence, failing to appreciate their own success in building a nice new stadium where fans can watch a very-good-to-excellent baseball team.


Sadly, it has come to the point where we, as Yankees fans, don't ever expect to attend a baseball game, see it from a premiere location and receive "added value". As a perfect example, we booked a trip to Arizona yesterday and a trip to a Diamondbacks game is on the docket. When looking for tickets, the first seats that we looked for on Ticketmaster and Stubhub were the upper deck seats. Why wouldn't we? Here in NY, that is where people "like us" sit for games.

Very quickly we realized that this social stigma did not exist at the Arizona Diamondbacks' Chase Field. In other words, we weren't going to have to spend a week's pay to see a baseball game the way it was meant to be seen. Seats comparable to the 100's level at the new Yankee Stadium (with prices in the $100's as well), cost a fraction of that at Chase Field. For around $45 each we could sit behind home plate, on the field level, for an inter-league game against the LA Angels of Anaheim (premium game), featuring post-game fireworks. That's right, we would even get to enjoy fireworks after the game.

Sure, fireworks don't add to the game at all, but isn't it nice for the hypothetical family and their hypothetical son "little Billy" to be able to look forward to a fireworks display after the game if advance pyrotechnics are their thing? As Yankees fans, we have been trained to expect the buttoned-up approach to the game of baseball for far too long. As young Yankee fans, we are trained that fireworks displays are for the "lesser" teams. As Yankees fans, the only fun we should have is the joy of watching our team win, and unless we are rich, we should expect to do so from the nosebleed seats. Meeting players, catching foul balls and most embarrassingly, fireworks displays are reserved for the teams not quite on the level of the New York Yankees. Forget the fact that the Diamondbacks have won a championship more recently than our beloved Yankees (2001), and have won a playoff series more recently as well (2007).

In our case these feelings have been locked up inside for a long time, and the opening of the glitzy new stadium has let them out. It does come as somewhat of a relief that those entrenched in the mainstream media brigade that follow the New York Yankees can understand our cause, and are willing to champion it. Hopefully the Yankees will reevaluate their view on the average fan's importance to the game of baseball and allay our concerns.

A great start would be eliminating the "luxury box" feel of the Legends seats. Ditch the amenities, and make them regular seats. If you want all you can eat food, get a luxury box. Unfortunately, the Yankees still see those seats and the "experience" they offer as the "bread and butter" of their new luxury stadium, so that change is highly unlikely.

Comments (36)

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This whole complaining about the stratification of the Stadium bit is really starting to grate on me. Not from you in particular, Ross, just in general. The upper decks at the Stadium are full. That means there are people willing to pay for those seats. I'm not sure what people want the Yankees to do about it. I never could afford lower deck seats, and still cant. The upper deck seats are priced at what the market will bear. When the lower deck seats are priced at a proper level, they will fill up, and people will still complain about the high prices, as if the Yankees were not a business trying to find the highest price at which they can still sell out their product.
Fireworks ARE for lesser teams. With all the other stupid crap the Yankees "entertainment" staff does on the jumbotron during the game, do we need anything else to distract?

Let's start with getting rid of the YMCA and Cotton Eye Joe, which I've never understood. This is NYC and we've got some hick in a straw hat dancing around like a moron? Gimme a break.

Oh, and ditch the PC Richard whistle after strikeouts, it sounds ridiculous.
7 replies · active 829 weeks ago
With the current pricing on Stubhub, it's not really fair to complain that people are priced out of the stadium. Legends seats go for less than $300 (not unreasonable) and there are field level seats galore for less than $100, including Field Outfield which can be had for less than $30 on gameday.
5 replies · active 829 weeks ago
The most expensive ticket in Fenway Park -- home of a team that, as much as I hate saying this, has thoroughly outperformed the Yankees over the past few years and won two titles since the Yankees' last -- is $325. Compare that to $1,250 (after the Yankees came to their senses and cut prices).
1 reply · active 829 weeks ago
Ross, a few things:

* Thanks for the shoutout you gave Subway Squawkers in your favorite blogs roundup. Appreciate it, and I'm a fan of your blog as well.

* Ditching the amenities for the Legends seats would just give people one less reason to buy those overpriced tix.

* Best thing the Yanks could do is fire Lonn Trost (and Randy Levine.) They are the two people most responsible for the new stadium being a mess.

Take care,

Lisa
They can make the amenities available for the Legends Seats--you just have to pay extra the way it works for everything else that's similar (Audi Club, etc). That way the rich people can have their fancy club where nobody else is allowed to enter.
The Yankees could use a lot of work on their "game presentation". Just watch a Cavs game on TV and see how they get the fans pumped up for the game. The Yankees do too much "we're the Yankees" as their appeal without realizing that people care a lot more about the present than the past.

Secondly, many of these criticims aren't particularly fair. Many stadiums have the high home camera going through a net and share some of the other Yankee Stadium problems.

Let's focus on the easiest to fix.

First, get rid of the white, airport-like walls and paint them blue.

Second, let's get some standing tables along the concourses which could even be subsidized by selling standing room tickets.

Third, make the front office appear more friendly. There's a reason Red Sox fans drink the front office Kool Aide. It's because they treat the fans right and make every effort to keep them happy. The Yankees could use this as a model.
4 replies · active 829 weeks ago
Also, the Yankees changed their cell phone sponsor from Verizon to AT&T, yet I can't get any consistent ATT service there!
i cant believe how many idiots on here are defending the Yankees prices.....they are still not within 50% of even reasonable

and yes i can afford to sit in the Legends but i would never give them the satisfaction that they are priced at fair market

the biggest suckers of 2009, other than GM shareholders, are Yankee Season ticket holders....not only do they have to buy 41-81 games, pay for the upfront at these outrageous prices, the Yankess breached their prices and allowed the secondary market to collapse YET still charge these suckers, for the right to sell on stubhub, and the Yankees get their VIG ,once again, which by the way the Yankees were anti stubhub/brokers only 2 short years ago !!!....if i wasnt so stupid, i would even say this seems ILLEGAL, to keep making money off these poor suckers

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