Showing posts with label social stratification in the new Yankee Stadium. Show all posts
Showing posts with label social stratification in the new Yankee Stadium. Show all posts

Monday, May 11, 2009

Continuing Our Cause To Fix The New Yankee Stadium

A few days ago, we asked our fellow fans to help us come up with a solution to the problems that have plagued the new Yankee Stadium. We have yet to come up with the answer to any of the problems, but Bill Madden of the NY Daily News, and Will Leitch of NY Magazine have since written articles that really capture the essence of our cause.

Framed as a pleading letter to the ailing George Steinbrenner, Madden went down a laundry list similar to the one we compiled a few days ago. One paragraph in particular stood out in his impressive piece:
Remember when you were a kid, Boss, and your dad, Henry, brought you to your first Cleveland Indians game in old Municipal Stadium? What do you remember most about that day? Standing along the rail next to the dugout during batting practice, watching the players close-up and maybe getting an autograph or two on your scorecard? Can't do it in your ballpark, Boss, the ballpark you built and Trost overpriced. That's because you need a ticket for those “legend suite” $2,500 seats - now slashed to $1,250 - that rim the stadium from foul pole to foul pole. They're the ones so easy to spot on TV, Boss, because they're mostly empty and separated from the $300-$400 “field level” seats (also mostly empty) by what they call the “moat.” (The running joke among Yankee employees is that Trost plans to fill the moat with water and live alligators to further insulate his rich friends from the unwashed masses.)
Seeing a baseball game the way it was supposed to be seen - from the areas closest to the field, has become impossible for the common man. Will Leitch touched on a similar point in his article for NY Magazine, about his first experience sitting in those quarantined Legends Seats:
While the team has a right to be proud of its illustrious history, it is still, in the end, selling tickets to baseball games—with all the beer-sticky aisles, cheesy get-hyped music, and local-business scoreboard promotions that entails. And there’s nothing wrong with those things. (Well, in moderation.) They’re part of the charm of seeing a game, even for rich people who can afford good seats. The Yankees seem convinced they have to offer a new class of entertainment transcendence, failing to appreciate their own success in building a nice new stadium where fans can watch a very-good-to-excellent baseball team.


Sadly, it has come to the point where we, as Yankees fans, don't ever expect to attend a baseball game, see it from a premiere location and receive "added value". As a perfect example, we booked a trip to Arizona yesterday and a trip to a Diamondbacks game is on the docket. When looking for tickets, the first seats that we looked for on Ticketmaster and Stubhub were the upper deck seats. Why wouldn't we? Here in NY, that is where people "like us" sit for games.

Very quickly we realized that this social stigma did not exist at the Arizona Diamondbacks' Chase Field. In other words, we weren't going to have to spend a week's pay to see a baseball game the way it was meant to be seen. Seats comparable to the 100's level at the new Yankee Stadium (with prices in the $100's as well), cost a fraction of that at Chase Field. For around $45 each we could sit behind home plate, on the field level, for an inter-league game against the LA Angels of Anaheim (premium game), featuring post-game fireworks. That's right, we would even get to enjoy fireworks after the game.

Sure, fireworks don't add to the game at all, but isn't it nice for the hypothetical family and their hypothetical son "little Billy" to be able to look forward to a fireworks display after the game if advance pyrotechnics are their thing? As Yankees fans, we have been trained to expect the buttoned-up approach to the game of baseball for far too long. As young Yankee fans, we are trained that fireworks displays are for the "lesser" teams. As Yankees fans, the only fun we should have is the joy of watching our team win, and unless we are rich, we should expect to do so from the nosebleed seats. Meeting players, catching foul balls and most embarrassingly, fireworks displays are reserved for the teams not quite on the level of the New York Yankees. Forget the fact that the Diamondbacks have won a championship more recently than our beloved Yankees (2001), and have won a playoff series more recently as well (2007).

In our case these feelings have been locked up inside for a long time, and the opening of the glitzy new stadium has let them out. It does come as somewhat of a relief that those entrenched in the mainstream media brigade that follow the New York Yankees can understand our cause, and are willing to champion it. Hopefully the Yankees will reevaluate their view on the average fan's importance to the game of baseball and allay our concerns.

A great start would be eliminating the "luxury box" feel of the Legends seats. Ditch the amenities, and make them regular seats. If you want all you can eat food, get a luxury box. Unfortunately, the Yankees still see those seats and the "experience" they offer as the "bread and butter" of their new luxury stadium, so that change is highly unlikely.
Read the full post, after the jump

Tuesday, March 31, 2009

The Yankees Amend Their Policy On Field Level Access For Fans, Beer In The Bleachers

Last week's post regarding social stratification at the new Yankee Stadium caused quite a stir around the blogoverse. Apparently, Yankee management has heard the outrage and plans to amend their previously stated policies regarding Field Level access. According to a reliable source within the ticket office:
They [Yankee management] were going to keep the field level as a private concourse but management changed their minds. Access to the concourses will be open but my guess is you can't
get by the "moat" that separates the Legends from the Field seats."
It should be noted that multiple sources within the ticket office confirmed that the Yankees fully intended on enforcing the policy (which is still up on Yankees.com in the A-Z Guide), but recently decided against it. Whatever reasons are behind the change, kudos to the Yankees for not being too rigid about a downright stupid policy and doing what is best for the fans.

As always, keep in mind that while mostly good-intentioned, the ticket office is often wrong. Therefore, we won't be completely relieved until the A-Z Guide is updated.

UPDATE (3/31 1:12 PM): Late-breaking news from the NY Post that the Yankees are lifting the 9-year ban on alcohol in the bleachers. Beer vendors will not service the bleachers, but fans can bring beer back to their seats. (h/t Scott Proctor's Arm) Read the full post, after the jump

Wednesday, March 25, 2009

New York Yankees Introduce The Caste System: Only Allow Field Level Ticket Holders To Roam The Field Level Concessions

The Yankees have finally updated the official "A-Z" guide to the new Yankee Stadium on their website. There will likely be many nuggets that we are able to draw from this comprehensive guide to the stadium. For now, the most glaring change is the following:
Field Level Food Court

The food court located near Section 126 on the Field Level offers guests a taste of New York with a variety of concessions, including Boar¹s Head deli sandwiches, Famous Famiglia pizza and Asian cuisine. Please note that only Field Level and Legends ticket holders have access to the Field Level.

We have mentioned before that one of the most enjoyable aspects of going to baseball games is roaming around the stadium and checking out all of the nooks and crannies of the ballpark. Never before have we been to a ballpark that does not let fans explore the concessions on an entire level of the Stadium. We have been to Camden Yards in Baltimore, Citizens Bank Park in Philadelphia and Safeco Field in Seattle in the past few years and NONE of those stadiums have this policy.

To prevent us from using the facilities or making purchases on an entire level is really creating social stratification in the new Yankee Stadium that we are not comfortable with. This also means that the middle-class family coming to Yankee Stadium to see their heroes suit up in the pinstripes will not be able to watch batting practice from the Field Level or try to procure autographs from their favorite players.
Batting Practice

Guests are welcome to watch batting practice from their seat location. Yankee Stadium gates will open at 10 a.m. for regular-season day games and 4 p.m. for regular-season night games. For Saturday Fox games during the regular season, gates will open at 1 p.m.

All of this is completely out of line with most other sporting venues where fans are encouraged to congregate close to the action during the pregame. We can only hope that the Yankees enforce the new A-Z guide as well as they did the old one, meaning hardly at all.

Don't get us wrong, the suddenly non-existent big spenders who normally snatch up those Field Level seats deserve special amenities. That is why there are membership only clubs in the stadium such as the Audi Yankees Club on the H&R Block Suite Level and the Mohegan Sun Sports Bar above Monument Park in center field. That is also why they can order food from their padded seats. These people who are spending a minimum of $95 for game day tickets do not need their own level of concessions. It is completely understandable if the Yankees don't want fans milling around or sitting in the actual seating area of the "Field Level" and that is what security guards/ushers are for.

According to the 2009 Yankee Media Guide:
Approximately two-thirds of the Stadium’s seats are in the lower half of the building, which
reverses the arrangement of the old Stadium, which had roughly two-thirds of the seats in the upper half.
Since the "lower half" of the building is split between the "Field Level" seats and the "Main Level" seats, it is fairly safe to assume that less than one third of attendees will have access to any of the offerings on an entire level.

This might be some sort of ploy to ramp up demand for the "Field Level" seats that remain unsold. In that case, all the Yankees are going to be left with is the most visible area of the stadium looking empty in TV clips. Meanwhile, just like on the Titanic, the "lower-class" people in the upper reaches of the stadium will be packed in tightly, but also having the most fun. This also might just be an "official policy" that is never enforced and therefore a non-issue. We can only wait and see.

As is the case many times on our blog, this post was inspired by the passionate Yankee fans on the NYYFans message board. We don't have much experience with discussing actual on-the-field action on NYYFans, but their "Out of Play" forum is one of the most informative places on the internet when it comes to breaking down all aspects of being a Yankee fan. Read the full post, after the jump
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