Monday, August 17, 2009

Yankees On Pace For Lowest Total Attendance Since 2003

This may seem hard to believe, but the Yankees are 75% done with their home schedule for the 2009 season. Only 22 home games remain and it is a certainty that the Yankees won't reach the 4 million fan mark for the first time since 2004. A smaller home stadium, combined with overpriced tickets and rainy weather have resulted in the Yankees being on pace to draw "only" 3.6 fans to the "new house."

As of today, the Yankees have a total attendance of 2,650,398, according to our attendance tracker. (note, some of our attendance numbers differ from the numbers on baseball-reference.com, but according to mlb.com, our numbers are correct). Being generous, we will assume that with the heat of a pennant race and numerous games against team that are over .500 (including the Red Sox), the Yankees will average 47,000 fans for the rest of the schedule. This may be a leap of faith considering they have only seen crowds swell to that size on nine occasions in 2009, but in this scenario, the total attendance would be 3,684,398.

Taking a look at the Yankees' encyclopedia on baseball-reference, you will find that the Yankees haven't drawn less than 4 million fans since 2004, and are on pace to have their lowest attendance since drawing 3,465,600 in the pre-A-Rodian year of 2003. Yankees brass knew this was coming when they announced plans for a stadium that held 4,000-6,000 fewer fans than the previous iteration of Yankee Stadium, but planned on the Legends suites to subsidize those lower totals. With a good portion of those seats being given away earlier this season as part of a price cut, we are left wondering if the Yankees are concerned about these lower attendance totals.

The Yankees are the best team in baseball and are playing in front of a packed house every night, so there is little cause for concern. However, when you step back and realize that the Yankees drew nearly 4.3 million fans for the past few years, you wonder who is being shut out of the fancy new stadium.

As it stands right now, there will be 700,000 - 800,000 less fans who have the privelege of walking through the gates of Yankee Stadium in 2009. Who are the people that helped the Yankees reach previously unattainable attendance marks, but are nowhere to be found in the new place? Are they out of towners who planned trips to NYC the past few years to catch one final (or first) glimpse of the cathedral? Are they the Wall Street suits who had reality set in once the financial crisis hit and are now unable to afford the luxury of baseball games? Are they hard-working middle class families who realized that the $12 bleacher seats and $20 upper deck seats were sold out within days of the public on-sale and can't afford any of the other seats?

We have really learned to enjoy the new stadium. The amenities are nice, the standing room spots behind home plate allow us to watch games from directly behind $375 seats without paying a dime over $20, and the atmosphere during the recent Red Sox series proved that worries about the new stadium being more quiet were unfounded. We just can't help but wonder who is being shut out of the new place.

Comments (10)

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How can you possibly write this article and not make one mention of the fact that:

A) The Yankees still are drawing more fans than any other team in baseball,
B) The economic collapse has caused a baseball-wide drop in attendance, not just here in the Bronx,
C) There are hundreds of tickets for sale on Stub Hub for every single game, so the idea of a family not being able to find $20 tickets is absolutely insane.
2 replies · active 814 weeks ago
You are right - I did skip over points 1 and 2.

I have no good reason for #1 - obviously I know that, but I didn't "dumb it
down" for the audience, which kind of defeats the purpose of writing an
"article." My bad.

As for point number 2, in reality, the collapse of the economy really
hasn't killed the Yankees attendance THAT much. The overriding point of my
piece is that the Yankees will NEVER draw 4 million people again - the
economy didn't hurt attendance as much as the new capacity of the stadium
has!

As for point #3, I have covered that extensively earlier this season. I
never claimed that the middle class family is being shut out:

<a href="http://newstadiuminsider.blogspot.com/2009/03/how-yankees-profit-off-of-seco
http://newstadiuminsider.blogspot.com/2009/03/how... />ndary.html
True, there are lots of tickets on SH but you're not getting them remotely close to face value, particularly if you're going for a popular series. Since my birthday's the last weekend of September I decided to treat myself to a weekend in the city and Yankees tickets. Who are they playing that weekend? The Red Sox. I got tickets for all three games--two bleacher seats and one terrace--and paid on the average of about $75 a ticket. Bleacher seats' face value is $14. And I shopped around extensively and SH was by far the cheapest. SH is fine if you're willing to pay and usually is the least expensive, but it's FAR from cheap.
great post,

I pay just $24 for my 2 bleacher seats each game in the new stadium. I pay much less for tix then at the old stadium and I'm closer to the action then I used to be.
I may be in the minority in saying the new place saves me money! (Assuming I don't order too many $10 beers)

My fear is that when the attendance numbers are run through the twisted up logic of Yankee land, they will raise my bleachers seats prices while the luxury behind the plate seats will stay the same.
1 reply · active less than 1 minute ago
Bleachers are BY FAR the best value in the Stadium!

I wrote this back in April:

"The seats in the outfield sections are far, far away. I would trade those
$20 tickets for $12 tickets in the bleachers STRAIGHT UP - no questions
asked. Any takers?"

<a href="http://newstadiuminsider.blogspot.com/2009/04/about-our-experience-at-new-st
http://newstadiuminsider.blogspot.com/2009/04/abo... />adium.html
As interesting your point may be the more interesting point (and the one point that Yankee management would be concerned about is what is their revenue year to date? If they are drawing more but their revs are higher then they are not overpricing their product and have not missed opportunities. If as one person suggested the economy has had a negative impact it would most likely be at the highest end of their pricing spectrum. If that is true then as the economy those seats will begin to fill. Also, they may have overpriced those seats and have to rethink if they should be permanently reduced.
1 reply · active less than 1 minute ago
Yea, I realize that I have nothing groundbreaking here, just more of an FYI - wish I could find out how the revenue compares, but nobody is going to get the real story from the Yankees on that.
The Yankees can spin their attendance figues any way they want. The stadium was designed to hold 52,000 plus with standing room, allowing the Yankees to reach the 4 million mark each year. So the size of the ballpark is not what's keeping attendance down. There could be a number of reasons for the lower numbers. I think anger from those long time faithful season ticket holders who were frozen out of the relocation process is probably a major factor. They have stayed away from the stadium (3 or 4 thousand angry fan are the difference between 47,000 and 51,000 tickets). A brand new stadium (especially a historic opening day) should have brought a number of 51,000 plus games even with out of town visitors, but the Yankees can't break the 50,000 mark for a game. The telling sign will be the post season attendance figures (then we can see how many seats and standing room spots were left unsold all year). Revenue from ticket sales is not the true indicator of fan intrest. The percentage of seats sold is the better test. How many sell outs last year vs how many this year. The average percentage of seats sold last year vs the average percentage this year.
2 replies · active 814 weeks ago
The difference between 47,000 and 51,000 isnt angry fans staying away. Its that the Yankees arent being allowed to sell 3-5 thousand SRO tickets due to the NYFD. The same goes for Citi Field. The Fire Dept is not allowing SRO tickets in these stadium which skews the total possible seats.
This is the first time the Fire Department has been cited as the reason. The stadiums were built to code, FDNY & NYPD inspected the stadium during construction, they both received certificates of occupancy with a stated attendance figure. The Yankees have consistently held that the occupancy of the building was 52,000 plus with standing room and the standing room number is supposed to be about 2000 plus. So why would the FDNY restrict the number to 49,005 (the largest reported figure)?

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